QIC
  • Home
  • Services
    • Current Projects
    • Powered by QIC
  • About
  • Blog
  • Careers
  • Contact
  • Home
  • Services
    • Current Projects
    • Powered by QIC
  • About
  • Blog
  • Careers
  • Contact

QIC's Blog

Strava and the New Year’s Resolution: Can the Predictor Nullify the Prediction?

1/21/2020

0 Comments

 
PictureEric Sikorski, Ph.D. - Director of Programs & Research
Happy (belated) Quitters Day 2020! According to research conducted by Strava, January 19th 2020 is the day when people will likely give up on their New Year’s fitness resolutions. Maybe good news for those annoyed by packed gyms, sidewalks, and exercise classes but not so good news for those who vowed “this will be the year”. What may be even more interesting than this pinpoint prediction, however, is who made it.

Strava is a mobile fitness app created specifically for the endurance sports of cycling and running, though it can track many different exercise activities. Strava strives to set itself apart in a crowded field of health and fitness apps by being part exercise tracking and analysis, part social networking, and part competition inducing. With these elements, can the very company that predicted exactly when people will give up on their New Year’s fitness resolutions also hold the key to helping people stick with them?

Tracking and Analysis
​
Like many fitness apps, Strava has built-in features to track and measure performance. While these can help monitor progress relative to goals, it does not guarantee you will continue to lace up your running shoes after January 19th. Much depends on users setting appropriate goals then getting feedback and seeing progress relative to those goals. Also, each analysis does not mean much if considered in isolation.  Ideally, users would piece all the data together to better understand their performance and adjust to maintain or improve. This can be difficult even for a seasoned endurance athlete.   ​

Picture





​
​My time was 28:49, my distance was 3.2 miles, my splits were negative, my average heart rate was 149, my max heart rate was 168, I was in heart rate zone 2 for 11 minutes, and in the second pace zone, and… I’m going to watch TV.
Social Networking
​
Self-descried as “the social network for athletes”, Strava allows users to ‘follow’ each other, give kudos (similar to likes on Facebook) and leave comments on other’s activities. Being accountable through sharing seems advantageous when it comes to self-improvement. Joining clubs on Strava allows users to be part of a larger community that can provide support and inspiration. A note of caution about this feature on any fitness app is that upward social comparison may motivate some to push beyond their perceived limits while it may lead to feelings of inadequacy in others, especially for those just getting into a fitness routine. 

Picture







​Joe ran 8 miles today at a 7:05 pace while I struggled to finish a mile without taking numerous walk breaks … I’m going to binge watch Netflix and eat ice cream
.  
Competition
​Strava allows users to compete with themselves (e.g. beating last week’s time) and with other Strava athletes while gaining recognition, such as virtual trophies, for achievements. This may appeal to accomplished endurance athletes who are able to chase records and show-up their friends. It may have less appeal for those who are just getting started with little hope of making a leaderboard. While gamification in fitness apps can be extrinsically motivating, its ability to compel users to power through tough workouts and form long-term exercise habits remains a question. 
Picture




​


​It’s January 19
th, a cold wind is howling outside, I can stay in my nice warm house and watch The Office marathon on TBS or I can go outside and suffer through a run to earn a tiny virtual trophy. Oh well, there’s always next year. 
What do you think? Do fitness apps with features like Strava have the right formula to get people through Quitters Day and form long term exercise habits? 
0 Comments

    RSS Feed

    Authors

    These posts are written or shared by QIC team members. We find this stuff interesting, exciting, and totally awesome! We hope you do too!

    Categories

    All
    AI
    Conference Highlights
    Human Behavior
    Leadership
    Measures
    Performance Support
    Presentations
    Project Management
    Team Communication
    Welcome!
    XR

    Archives

    March 2023
    February 2023
    January 2023
    December 2022
    November 2022
    September 2022
    February 2022
    January 2022
    October 2021
    September 2021
    August 2021
    June 2021
    May 2021
    March 2021
    February 2021
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    September 2019
    August 2019
    July 2019
    June 2019
    April 2019
    March 2019
    February 2019
    December 2018
    October 2018
    September 2018
    July 2018
    June 2018
    May 2018
    March 2018
    February 2018
    January 2018
    November 2017
    October 2017
    September 2017
    July 2017
    June 2017
    March 2017
    January 2017

 All Rights Reserved. Quantum Improvements Consulting, 2023