Industry & Enterprise
Most organizations assume their tech works.
Not whether it functions, but does it work for the people who have to use it, in the conditions they actually work in. We find out, and we tell you the truth, including when the truth is that it's fine and you should leave it alone.

The record, industry edition
Work you'll recognize.
Simulator manufacturers, a global tech company, a refining research consortium, an international financial training academy, and a famous cat sanctuary have all worked with QIC for the same reason: we are scientists who tell you the truth about your product, your training, and your users. Our methods are published. You can check our work.
Manufacturers hire us to test their own products.
Five simulation companies have brought us in to test and improve their own products: usability evaluations, effectiveness studies, expert performance models, adaptive training design. When your customer asks whether the device works, our report is the answer that holds up.
Big companies use us for hard questions.
We ran a controlled usability study of a voice-assistant experience: real users, a counterbalanced protocol, gaze tracking. A refining-industry research consortium commissioned our training analysis for the next generation of control-room operators. An international financial-sector training academy brought us on to develop their AI roadmap.
It is not only giants.
A behavioral health app publisher, regional workforce development organizations, and a county education initiative have hired the same scientists for smaller engagements. Rigor does not require an enterprise budget.
Aviation trusts our judgment.
We have presented at the World Aviation Training Summit four years running and served on an ICAO working group for cabin crew digital learning. An aviation training company kept our scientists embedded in its development effort for two years. Aviation training programs and devices must earn regulatory approval, and approval runs on documented evidence. That's what we provide.
Trainers invite us to train them.
Our scientists present at ATD, Learning Guild, and Training Magazine events, on topics from adaptive learning to evaluating immersive technology. It is the same research we publish in journals, explained in the terms practitioners use.
Capabilities
STRAIGHT ANSWERS
FOR HARD QUESTIONS.
Does it work?
You are paying for training and technology on the promise that performance improves. We test that promise. We define what success means up front, measure against it, and report what the data shows. You get an answer you can defend in a budget review.
Will people use it?
A tool everyone hates sits on a shelf. We run usability and UX research, from a rapid heuristic review to a controlled study with real users doing real tasks, and we tell you what is blocking people before rollout makes it expensive to fix.
What should we build?
Before you spend on new technology, find out what the problem actually is. Our training needs analyses separate skill gaps from process problems, and the design recommendations follow the evidence. You buy the right thing the first time.
Is the new tech worth it?
Every vendor has a demo. We evaluate XR, AI, and adaptive systems for a living and publish our methods, so we can tell you what the evidence supports, what it does not, and what adoption will actually cost.
How to start
THREE WAYS IN.
Performance audit.
Two to four weeks. We look at one training program or one product and tell you what the evidence says, including 'it's fine, leave it alone,' if that is the truth.
01
Independent evaluation.
A usability or effectiveness study of your product, run to published standards, with a report your customers can trust because we don't work for your sales team.
02
Embedded research partner.
Our scientists inside your roadmap: measurement, evaluation, and honest answers on tap, without adding permanent headcount.
03
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