The method
How we work.
Every engagement involves some or all of these steps.
01
Analyze what's actually needed.
We start by determining the problem that needs to be solved. It's often not the one you think it is.
02
Design it and build it.
We design the approach around how people naturally work, using cutting edge science. We build it, in-house or in partnership with trusted development teams.
03
Measure what's important.
We define what success means to your leadership. The criteria come first, so the results can be trusted.
04
Study how people naturally perform.
The part most firms can't do. A research study that survives scrutiny with design, ethical approval, the right participants, and honest analysis.
05
Evaluate what's been built.
An independent assessment: usability, workload, acceptance, effectiveness, from a quick heuristic review to a full study with real users. If it works, you will have the data to prove it. If it does not, you will know early when the changes are still inexpensive.